The Loyalty Leap
I read this book, The Loyalty Leap - Turning Customer Information into Customer Intimacy , due to my business. I found this book quite inspiring. If you are working for loyalty, you may find new insight and redirect your work. In summary, the author Bryan Pearson shared his practical experience of loyalty program to explain what loyalty program is, why loyalty program is needed and how loyalty program is run. Loyalty is not simply about collecting customer data and offering benefits. There are considerations to guide you do the right things. Every enterprise is talking about loyalty, every CEO aims at loyalty but not everyone understands what it should look like. Loyalty is not a set of numbers or a couple of pay or gift but human behaviours as well as continuous growth of an enterprise. The book starts with 3Rs of loyalty (maybe the author created), which are Rewards , tangible thank-you given and tailored to consumers, Recognition , appreciation to consumers' commitment t...