Back to Sony

After I had used iPhone 3G for 4 years, I did not decide to go to iPhone 4. This is because the design of iPhone 4 lacks of such human characteristics as warm feeling, comfortably touching, eye catching, not machine like appearance, etc that typical Apple products possess. Therefore, I decided to go to Sony Ericsson Xperia Mini Pro.



This phone is small, easy holding and untypical shape, what's more, it consists of Sony's consistently high quality of camera and display screen.

It is not necessarily to talk more about the software, which is Android. The core is standard but the user interface is customized by Sony. The UI is very suitable for such small as 3 inch large monitor. For example, the four corner menu allows the phone to have more icons but use less space.

This phone is my third Sony's phone. I used Z200 and W810i. The former is known as special shape and the analog clock accessory. The latter is good at camera and music player.



Someone said that Sony was Apple Inc. in Japan but I do not agree. In my opinion, Sony is good at audio video technologies such as display, camera and music player but not good at high technology such as processor, high end display and software application. For example, Sony has failed to promote the products of her own standard such as Betamax, Memory Stick and Reader. On the other hand, the history tells us that Sony's successful products are usually involved with other corporations. Compact Disc, Blue-ray Disc, VAIO, CLIE are successful products that Sony cooperated with other companies.

Moreover, Apple is used to get new technologies into daily life. Her products are full of human consideration. For example, Macintosh is the first personal computer which looks like a typical electronic appliance at home. iMac is the first PC which shows the importance of hardware appearance. On the other hand, Sony's design is innovative and untypical. Her products are trendy and demonstrate the company as the pioneer of the industries. Their directions are different.

I think that Sony should have taken the leader again in the market of smart phones and tablets if she could have acted faster than other companies, especially for the recently most successful Korean firm.

The recent financial results of the corporation do not look satisfied. She does not look as energetic as she was. When Steve Jobs came to Apple again from NeXT Computer, he reviewed all products of then Apple. Finally he threw a lot of inefficient plans and remained a few which could be believed to drive the company grew. It seems the time for Sony to do the same.

SNE: 12 Jan 2007, USD 47.68; 13 Jan 2007, USD 17.13.

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